Customer engagement (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.

This design has many interpretation. Basicaly desire of every person to “personalize” their partners for their own needs, and control them. It is based on that scenery for a reason. Awaking basic instincts like desire is “the motivator” used by people of certain sex in particular.

Analogicaly connecting those two, we getting conclussion:

Same way as women use sex to control and infuance man, online marketing specialists can use internet to engage, “control” or infuance people.