First of all IT starts when you start to design website and registering domain name. Decide which keywords you want and all related subjects and keywords. You keyword generator or thesaurus to design all content ‘around’ dedicated subject.

Register Domain name with desired keyword,  enter TITLE of the page with relevant keyword or related words to keyword.
try calling all deviders and alts, picture naming html files names and links to be called with names relative to the subject and desired keyword.

So from above you see it is the Content which matters.
As much text and related blog posts or articles for example will help.

META

META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. META Tags are still relevant with some indexing search engines. You should utilize your META Tags in accordance with the W3C – World Wide Web Consortium Metadata Specifications and those of the search engines you are targeting.

The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.

We’ve provided HTML Comments (look for this <!-- Comment Here -->) in the source code to help you understand the metadata elements referenced in this series of topics.

  1. TITLE Element – Page Titles
    Every html document must have a TITLE Element in the head section. Some refer to the <title> element as a meta tag (title tag) when it is not.<title>META Tags Tips - Metadata Elements</title>To see an example of where the title element is placed in the html, view the source code of this web page. Look at the very top of the page right after the opening <head> tag.
  2. META Description Tag
    Some search engines will index the META Description Tag found in the <head></head> section of your web pages. These indexing search engines may present the content of your meta description tag as the result of a search query.<meta name="description" content="META Tags or what are officially referred to as Metadata Elements are found within the <head></head> section of your web pages. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.">
  3. META Keywords Tag
    The META Keywords Tag is where you list keywords and keyword phrases that you’ve targeted for that specific page. There have been numerous discussions at various search engine marketing forums surrounding the use of the keywords tag and its effectiveness. The overall consensus is that the tag has little to no relevance with the major search engines today.<meta name="keywords" content="META Tags, Tips, Metadata Elements, META Description Tag, META Keywords Tag, Language Tag, Link Relationship Tag, Title Element">
  4. META Language Tag
    In HTML elements, the language attribute or META Language Tag specifies the natural language. This document is mostly concerned with how to specify the primary language(s) (there could be more than one) and the base language (there is only one) in HTML documents.<meta http-equiv="content-language" content="en">
  5. META Link Relationship Tag
    It is helpful for search results to reference the beginning of the collection of documents in addition to the page hit by the search. You may help search engines by using the link element with rel="start" along with the title attribute. The META Link Relationship tag is part of the metadata that appears within the <head></head> section of your web pages.<link rel="start" href="/meta-tags/" title="META Tags Tips - Metadata Elements">
  6. META Robots Tag
    The Robots META Tag is meant to provide users who cannot upload or control the/robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services.<meta name="robots" content="noindex, nofollow">

    • META Robots Tag for Googlebot
      Googlebot obeys the noindex, nofollow, and noarchive META Robots Tags. If you place these tags in the head of your HTML/XHTML document, you can cause Google to not index, not follow, and/or not archive particular documents on your site.<meta name="googlebot" content="noindex, nofollow, noarchive">
    • META Robots Tag for MSNBot
      MSNBot obeys the noindex and nofollow Robots META Tag. Placing these tags in the heading of your HTML document prevents MSNBot from indexing or following specific documents.<meta name="msnbot" content="noindex, nofollow">
  7. META Revisit-After Tag
    The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC.<meta name="revisit-after" content="7 days">
  8. META Tags Abuse and Misuse – Metadata Structuring and Standards
    This is a search engine marketing article published by our System Admin (Edward Lewis) that discusses the use of HTML Comments Tags and proprietary metadata elements.
  9. META Tag Myths – The Mythical META Tag
    2009 Article discussing the perpetuating myths surrounding the use of the META Description Tag and META Keywords Tag.
  10. DC Dublin Core META Tags – DCMI Dublin Core Metadata Initiative
    The Dublin Core metadata element set is a standard for cross domain information resource description.<meta name="DC.title" lang="en" content="DC Dublin Core META Tags - DCMI Dublin Core Metadata Initiative">
  11. HTML Comments Tag
    HTML comments are not metadata but, are typically found in the <head></head> section of web pages. HTML comments can be utilized anywhere within your documents HTML structure.<!-- HTML Comments (treated as HTML markup) -->There has been a myth that has perpetuated over the years where keywords and keyword phrases listed inside HTML comments tags would add a boost to the overall relevancy of the page. This is not true based on numerous tests we’ve performed during the years 2002 through 2009.

Don’t forget settings of Googlebot spiders allowance (Crawler access)

simple create robots.txt with content

User-agent: *
Allow: /

and upload it to root folder.
You can generate your own robots file
in Google Webmsater Tools – > Site configuration -> Crawler access

Also you can enter those in Meta settings in the Head section.

3. Sitemaps and Sitelinks ( IT IS NOT THE SAME!)
What are Sitemaps?

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Web crawlers usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Using the Sitemap protocol does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site. You can use one of the online sitemaps generators, they are free and very easy to use.

Sitelinks
Google Sitelinks are little sub-listings that sometimes appear under the first listing on the first page in Google search results.

See the five links that are indented under the main listing? Those are Google Sitelinks.

Google has a help document named How do you compile the list of links shown below some search results? that explains a bit more on how they work.

Sitelinks created automatically by an algorithm. Google says they “analyze the link structure of your site to find shortcuts.”

Google formally named Google Sitemaps in September 2006. They’d been spotted and tested for well over a year before that, going back to at least July 2005.

Social Patterns once tried to analyze what generates the exact links that come up, back before the feature was formally named. I suspect they are now based on the link popularity of your internal pages, mixed with how many internal links you have pointing to your inner pages added with the popularity from external links.

4. Links to your site (be active on forums and blogs, give links to this page, all social websites like facebook, myspace, linkid etc….will help, be aware that submitting NOT RELATED posts is a spamming! so be active in forums which are related to the subject of your keywords/website)

5. Submit website on (you have to be gmail registered)

Google Webmaster Central = www.google.com/webmasters/

and verify by verification meta tag or upload dedicated verification html file (all details given when you submitting the website)

6. Domain is currently associated with the target country?

This might help, if it is small local business remeber to target the country. You will be able to change it for global domains like .com. Local domains like .us, .pl., .ie will target the country itself by domain extension for example .ie will target Ireland.

7. Check for ‘Crawl errors‘ and keep eye on Webmaster Tools dashboard, do Google positioning check by desired keyword to check your results.

SAMPLE OF HEADER OF THE WEBSITE WITH SEO FRIENTLY TAGGING:

————————————————–

<!DOCTYPE html PUBLIC “-//W3C//DTD HTML 3.2//EN”> <- at the top of the page (yours could be different)
<html>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1“>
<title>Your Web Page Title</title>
<meta name="verify-v1" content="your own code from google web dev panel" />

<meta http-equiv=”Content-Language” content=”en“>
<meta name=”description” content=”Your description“>
<meta name=”keywords” content=”
keyword1 keyword2“>

</head>

<body>
The viewable content of your Web page.

For example linke to subpage <a href=”keyword_related_subject.html”>

Also it is recommended to use general website naming for specific content. Like for example:

info.html or php etc General organization info
home.html or php etc Home page, general reception
reception.organization Reception
welcome.html Reception
contact.organization General contact page
mail.organization General contact page
order.organization Order department
orders.organization Order department
sales.organization Sales portal
product.organization Product info portal

</body>
</html> <- at the bottom of the page

Enjoy

Z.

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