Fogg, founder of the Persuasive Technology Lab at Stanford University, points to 3 fundamental conditions that must coexist in order to elicit desired behaviours from users:

1. the users must be motivated,
2. they must have the ability to perform the behavior,
3. there must be a well-placed trigger that converts potential action to kinetic interaction.

In the best mobile app UX designs, all three conditions are present.

Personal_Change_Path_Behavior_Grid

source: http://www.sachinrekhi.com/bj-fogg-5-secrets-of-behavior-change
http://worryfreelabs.com/ux-triggers-behavioral-psychology-ux-mobile-design/

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