How would you like to see through the customer’s perspective instead of seeing what you think they want to see. If you could understand and ...

New UI is no UI...

Fogg, founder of the Persuasive Technology Lab at Stanford University, points to 3 fundamental conditions that must coexist in order to elicit desired behaviours from ...

Summary: The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to ...

Few well-known facts about user testing: 1. Show me, don't tell me To design the best UX, pay attention to what users do, not what they say. ...